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Masculinity: The celebrities painting a nail for charity

2018-11-13T02:54:34+00:00

How you can now be a part of the Polished Man’s 2018 campaign to end violence against children 

An International Development not-for-profit called ygap, with an innovative approach to poverty alleviation, is the powerhouse behind the ‘Polished Man’ campaign. Supported by the likes of Chris Hemsworth, Zac Efron, and Malcolm Turnbull, men around the world are braving stigmas to photograph themselves with nail polish on one finger. And the story behind the campaign is as inspiring as their stance. 

ygap founder, Australian Elliot Costello, came up with the idea after a visit to campaign beneficiary Hagar International in Cambodia. One evening, he met a young girl named Thea, who after playing naughts and crosses for hours, drew a heart on Elliot’s palm, and then painted all of his nails blue.

Later, Elliot learnt how Thea came to be in Hagar’s care – she was physically and sexually assaulted on a daily basis for two years by her orphanage’s director. Elliot made the decision then and there to paint one nail to remember Thea. When he later learned of the extent of child violence, that one child dies every five minutes as a result of violence, 88% of which is perpetrated by men, the Polished Man movement was born. 

It isn’t about pointing fingers, it’s about empowerment. And men (and women!) are posting and campaigning this October like never before. One painted fingernail often sparks conversations; and conversations spark donations. So far the Polished man campaign has raised over $700,000 of their $1.7 million goal.

The funds will be channelled into some of the best trauma recovery agencies in the world including the Australian Childhood Foundation, SAMSN, Hagar Australia and the New York Center for Children. Also ygap accelerator programs, supporting entrepreneurs who are running ventures that focus on ending violence against children.

We encourage all our ONDA Patrons this October to don some nail polish, and donate here. Let’s channel the collective strength of masculinity to protect society’s most vulnerable citizens and our future leaders.

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